The Communication Network of Agricultural Extension Officers in the Adoption of Salibu Rice Innovation in Tanah Datar Regency, West Sumatra Province Sri Wahyuni, Hery Bachrizal Tanjung

Abstract

The development of salibu rice is a flagship program in Tanah Datar Regency. Extension workers, as the spearhead, play an important role in the dissemination of salibu rice technology innovations. The lack of the spread of Salibu rice technology innovations in Tanah Datar Regency is allegedly due to the uneven knowledge and skills of extension workers about salibu rice technology innovations. For this reason, this study focuses on extension communication networks in Tanah Datar Regency. The research was carried out using the survey method, the determination of respondents was carried out by a census of 37 extension workers in Tanah Datar Regency, and data analysis was conducted using the Ucinet VI program. The study results show that the sociogram of the communication network regarding the adoption of salibu rice cultivation innovations in Tanah Datar Regency is a radial personal network that is open to the environment, but has low cohesiveness. Actors who play a role in local and global and betweenness centrality in the cultivation network in Tanah Datar Regency are played by extension coordinators. This indicates that the development of salibu rice technology innovations is open to farmers and communities outside Tanah Datar Regency, in addition to the fact that the extension coordinator is highly responsible for disseminating the salibu rice technology innovation.